The RAKashida Story
Our logo – RAKashida – is a contemporary take on the Kashida, a type of Arabic cursive script.
Flowing gracefully, as Arabic calligraphy does, the RAKashida tells the story of our land and ambitions for this special destination.
The RAKashida also stands for the personalised tourism experiences our destination offers, including our rich history, written by the hand of our ancestors. And, just like the Kashida connects letters to form a word, our RAKashida connects different worlds – and people.
