RAK just doubled its visitors

While international tourism has taken a hit, RAK is winning over UAE residents. The RAK Moments campaign has delivered a 20% uplift in hotel bookings and nearly doubled domestic visitor numbers compared to this time last year.

Phillipa Harrison, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), joined Tom on The Business Breakfast to talk through the numbers, the strategy and when international visitors are expected to come back.

Listen to the full conversation on our Bitesize Business Breakfast podcast and LinkedIn page. Link in bio.

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