Media Events in Munich 2025

We hosted two engaging events in Munich to celebrate the launch of our Guess Where Summer campaign, bringing a fresh and creative approach to destination marketing in one of our key source markets.

In collaboration with the iconic Balabeni ice cream store, we introduced a unique activation featuring bespoke ice cream flavours inspired by Ras Al Khaimah. Influencers and guests were invited to experience the tastes of our Emirate and learn more about what makes it one of the fastest-growing destinations in the region.

The partnership will continue throughout the summer, offering visitors a chance to win an unforgettable trip to Ras Al Khaimah.
Germany remains one of our top five source markets, playing a vital role in supporting our continued growth and long-term tourism vision.